Longbridge

What is Longbridge Singapore?

Longbridge Singapore is an online brokerage platform that gives investors access to global markets, especially the US and Hong Kong stock exchanges, at low cost. Launched by Longbridge Group, a financial technology company backed by institutions like PhillipCapital, it entered the Singapore market with a clear goal: to make investing more affordable and approachable, particularly for retail investors.

Longbridge positions itself as a digital-first broker, combining sleek technology with investor-friendly perks like commission-free trades and a mobile-first experience. It’s licensed and regulated by the Monetary Authority of Singapore (MAS), giving users peace of mind that their investments are managed under local financial laws. Since its launch, it has been gaining traction among young, tech-savvy investors in Singapore who want an easy, cost-effective way to trade overseas stocks.

Why should you invest with Longbridge Singapore?

1. Lifetime commission-free trading on US and HK stocks

One of the biggest draws of Longbridge Singapore is its lifetime commission-free trading on US and Hong Kong stocks. For everyday investors, this means you can buy and sell shares on some of the world’s most popular markets, like Apple on the NASDAQ or Tencent on the HKEX, without paying a cut to the platform every time.

While some brokers offer limited-time promos, Longbridge stands out by offering this benefit for life. It’s especially helpful for those who like to invest regularly in small amounts (say, S$100 to S$500 per month) because you won’t see your gains eaten away by transaction fees.

2. Well-regulated and safe

Safety is top-of-mind when you’re entrusting your money to an online platform—and rightly so. Longbridge is licensed by the Monetary Authority of Singapore (MAS) and holds a Capital Markets Services (CMS) licence, which means it meets stringent standards for investor protection, risk management, and transparency.

In addition, client funds and securities are kept in segregated custodian accounts. This ensures your assets remain separate from the company’s own accounts, which adds another layer of protection in case the company faces financial issues.

3. Good range of products

Although it focuses heavily on US and Hong Kong equities, Longbridge still gives you access to a good range of financial products. You can invest in:

• US and HK-listed stocks and ETFs
• Options (US market)
• IPO subscriptions (Hong Kong)
• Fractional shares for US stocks
• Daily news and analyst ratings for listed stocks

This makes it a suitable platform for both beginners building a diversified global portfolio and intermediate investors exploring tactical opportunities like options or IPOs.

4. Seamless signup

Opening a Longbridge account is straightforward. Singaporeans and PRs can register almost instantly using Singpass with MyInfo, with no need to upload any documents.

Foreigners will need to provide a passport and proof of address, such as a utility bill or bank statement. Most account approvals are completed in under a day—sometimes within minutes, making it one of the more efficient onboarding processes among brokers in Singapore.

Where Longbridge Singapore could do better

1. Limited market access

Longbridge currently offers access to three major markets: the United States, Hong Kong, and Singapore (SGX). This covers a good range for many investors, especially those looking to trade big-name global stocks or local favourites like DBS and Singtel.

However, the platform does not yet support trading in markets like Japan (TSE), Australia (ASX), or Europe, which could be a drawback for investors with broader international interests. Expanding to these markets would give users more diversification options and exposure to sectors not widely available in the US, HK, or SG.

2. Custodian account structure

Longbridge uses a custodian account structure, meaning your shares are held under Longbridge’s name on your behalf, not directly under your own CDP or name.

While this is common among low-cost online brokerages, it can feel like a downside for investors used to CDP-linked accounts in Singapore (like those from DBS Vickers or POEMS), where you hold shares in your own name. A custodian setup may limit things like attending AGMs or accessing shareholder perks.

Longbridge customer service

Longbridge offers a solid range of customer support features designed to make the investor experience smooth and hassle-free. Its integrated digital support is accessible directly through the app, providing users with a comprehensive help centre filled with guides, FAQs, and step-by-step tutorials that answer most common questions. For more urgent or complex issues, Longbridge provides 24/5 customer service, allowing users to contact live agents via email, live chat, or phone from Monday to Friday during trading hours.

To better serve Singapore’s bilingual population, local language assistance is available in both English and Chinese, ensuring effective communication regardless of preference. For those new to investing, Longbridge’s learning centre is especially helpful. It’s a dedicated content hub packed with simplified breakdowns of market trends, investing terms, and strategy tips.

The platform also includes a demo account, which lets users simulate real trades without risking actual money—ideal for beginners looking to get familiar with the interface and investment flow. Finally, if users have more advanced questions, specialist assistance is available via product experts or dedicated relationship managers who can provide tailored guidance and support.

Is it safe to invest via Longbridge Singapore?

Yes, Longbridge Singapore is a safe and regulated platform. It holds a Capital Markets Services (CMS) licence from the Monetary Authority of Singapore (MAS), which means it adheres to Singapore’s strict rules around financial conduct, transparency, and safeguarding of investor assets.

In addition, Longbridge uses industry-standard encryption and security measures to protect your account and data. Your funds and investments are held in segregated trust accounts with third-party custodians, which ensures your assets aren’t mingled with the company’s operating funds. All this provides confidence that your money is in safe hands when investing via Longbridge.