How to Earn Money on TikTok in 2025: 7 Methods to Get Paid

As TikTok's popularity surges in Singapore, it's becoming a powerful platform not just for entertainment, but also for serious business opportunities. Understanding these seven key methods can help you transform your TikTok presence into a profitable venture, whether you're leveraging your existing business, exploring brand partnerships or tapping into direct viewer support.

For Singaporean businesses, TikTok presents a vibrant platform to attract a wider clientele. Its widespread popularity, especially among younger demographics, offers a unique opportunity to showcase your products or services. By crafting engaging, short-form videos, you can capture attention and build brand awareness.

A compelling example is Tuti and Yuki Pet Store, which capitalised on the popularity of their adorable cats to drive sales for their online pet store. Their engaging videos, featuring the cats in various costumes, attracted a massive following and translated directly into customer orders, demonstrating how a strong TikTok presence can significantly boost online sales.  

Another notable example is YK Photography, where photographer Yik Keat gained a massive following by sharing informative and engaging photography tutorials and stunning visual content. His relatable and educational approach not only built a loyal fan base but also drove traffic to his photography services, highlighting how TikTok can be used to establish expertise and generate leads in a creative industry.

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>> Read: Ways to make money online, offline and even at home

Singaporean TikTok creators can secure sponsorships by building a strong brand identity and engaging audience. Local businesses are increasingly recognising the platform's power, making them potential sponsors. For instance, a Singaporean food blogger with a dedicated following could partner with local restaurants for sponsored reviews or recipe demonstrations, showcasing their dishes to a wider audience.

International brands are also a potential partnership avenue for these creators. For instance, a Singaporean beauty influencer with a unique style could collaborate with global cosmetic brands, showcasing their products to a regional audience. This cross-promotion benefits both the creator and the brand, expanding their reach within the Singaporean market and beyond.

TikTok's Creator Marketplace simplifies the process of connecting with brands. This platform provides a centralised hub for creators to explore sponsorship opportunities, connect with potential partners and negotiate deals. For example, a Singaporean travel vlogger could use the Creator Marketplace to connect with tourism boards or travel agencies, potentially securing sponsored trips or promotional campaigns.

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For Singaporean TikTok creators aiming to monetise their content, the Creator Rewards Programme offers a pathway to earn based on video engagement. To qualify, creators must meet specific criteria, including having at least 10,000 followers and achieving 100,000 video views within the last 30 days. Additionally, creators must be 18 years or older, and adhere to TikTok's community guidelines.

This programme rewards creators for producing high-quality, longer-form videos, specifically those exceeding one minute in length. The rewards are calculated based on qualified video views, with earnings commencing after a video reaches 1,000 views. Understanding the nuances of what constitutes a "qualified view", and adhering to TikTok's content originality requirements, are crucial for maximising earning potential.

While TikTok doesn't disclose the exact payout formula, they emphasise that the Creator Rewards Programme offers a higher average gross revenue compared to previous monetisation models. Creators can track their earnings and receive payments once they reach the minimum payout threshold, which is $10.

Singaporean creators should focus on producing engaging, original content that resonates with their audience to maximise their earnings through the Creator Rewards Programme. By consistently creating high-quality videos and building a loyal following, creators can leverage this programme to generate a sustainable income stream on TikTok.

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For Singaporean TikTok creators wondering how to directly monetise their live broadcasts, the gifting feature presents a unique opportunity. Viewers, from aged 18 and above, can purchase virtual gifts, represented by stickers and animations, which are then sent to creators during live sessions. These gifts are converted into 'diamonds,' a virtual currency within TikTok, which creators can subsequently redeem for cash, providing a direct avenue to earn money.

This gifting system allows Singaporean creators to engage their audience in real-time, fostering a sense of community and appreciation. Beyond live streams, viewers can also send gifts in the comment sections of regular videos, expanding the earning potential.

To maximise this feature, creators should focus on delivering engaging and valuable live content that resonates with their audience in Singapore, encouraging viewers to show their support through gifting.

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TikTok Shop offers a direct sales channel for Singaporean creators and businesses, enabling them to showcase and sell products through engaging livestreams and shoppable videos. To set up a TikTok Shop, local businesses should first register at the Seller Centre on TikTok's website. Upon approval, link your TikTok account to the shop, and begin creating compelling content featuring your products.

Leverage TikTok’s dynamic video format to demonstrate product features and benefits, and consider partnering with local influencers for wider reach. Remember to optimise your product listings with relevant keywords and hashtags to improve discoverability within the Singaporean market. While TikTok takes a commission on sales, this platform presents a significant opportunity to tap into a highly engaged audience and boost your business's revenue.

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TikTok's Series feature lets Singaporean creators offer exclusive video collections to their most dedicated followers. By placing these series behind a paywall, creators can monetise premium content, providing an opportunity for sustained income.

This feature allows for in-depth content, like tutorials or behind-the-scenes glimpses, that viewers are willing to pay for. For Singaporean creators with specialised knowledge or a loyal fanbase, the Series feature can be a valuable tool for generating revenue.

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For Singaporean TikTok creators with a substantial following, the 'Tips' feature offers a direct way to receive financial support from their audience. To utilise this feature, creators must ensure their personal account meets the follower threshold and that they have a Stripe payment account set up.

While the availability and specific requirements of this feature may vary, it provides a means for dedicated fans to show appreciation and directly contribute to their favourite creators' work.

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Identifying a specific niche is crucial. Focus on a topic that resonates with the local audience, whether it's Singaporean food reviews, local travel tips or Singlish comedy. The more specialised your content, the more likely you are to attract a dedicated following.

Think about your unique skills and interests, and how they can be tailored to the Singaporean context. Building a niche allows you to become an expert in a specific area, making you more appealing to both local and international brands looking to connect with a targeted audience.

Engage with your audience and the broader Singaporean TikTok community to build momentum. Research trending topics and hashtags relevant to your niche, and actively participate in conversations. By consistently providing valuable content and fostering a sense of community, you can establish yourself as a go-to creator in your chosen field.

In Singapore's vibrant TikTok scene, authenticity resonates deeply. Viewers can easily spot fake content, so ditch the facade and embrace your true self. Only promote products you genuinely use and love, as pushing too many sponsored items can alienate your audience.

Remember, building trust with your followers is key to long-term success on the platform.

Prioritising audience engagement is crucial. Focus on creating content that resonates with your local viewers, rather than solely chasing monetary gains. Building a genuine connection with your audience will foster loyalty and attract more followers in the long run.

Set achievable milestones, such as reaching a certain number of views or securing a specific brand collaboration within Singapore. Celebrating these small wins will keep you motivated and on track. Remember, building a sustainable presence on TikTok takes time and consistent effort.

Lastly, diversifying revenue streams is essential. Don't rely solely on one method; explore sponsorships, TikTok Shop and the Creator Rewards Programme. Combining these approaches will create a more sustainable income flow, especially in the competitive Singaporean market.

Maintain consistency in your content style and posting frequency to build a loyal audience. Showcase your genuine personality and connect with viewers who appreciate your unique voice, fostering long-term engagement and potential monetisation opportunities in the process.

If you’re looking to earn more money, take a look at the additional resources below:

• How to use YouTube Studio to grow your channel and earn more income

• 5 simple steps to build a side income in Singapore

• 5 best monetisation platforms for content creators