UOB Privilege Banking Review: A Top-notch Premier Banking Platform For Those Who Can Pay The Price

Enjoy tailored wealth solutions, lifestyle perks and priority services – but only if you meet the steep requirements.

If you’re someone with considerable wealth and an eye for premium service, you’ve probably come across the term “privilege banking”. It’s a form of priority banking that offers exclusive services, priority queues, and investment support to high-net-worth customers. UOB’s version – UOB Privilege Banking – aims to help you grow, protect and enjoy your wealth through a blend of financial advice and bespoke lifestyle privileges. But does it justify the high minimum deposit required? Let’s break it all down.

UOB Privilege Banking is best for affluent individuals and families who want more than just investment returns — they want a full-service lifestyle banking experience. While the S$350,000 minimum asset requirement is steep, the value lies in the personalised wealth management, priority service and curated lifestyle benefits. If you’re someone who actively engages in portfolio growth and appreciates premium service, this could be a worthwhile upgrade. However, if your primary goal is just to maximise interest rates, other high-yield accounts might offer better returns with fewer strings attached.

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UOB Privilege Banking is a high-tier banking service that provides affluent clients with a more personalised and efficient banking experience. To qualify, you’ll need a minimum of S$350,000 in investible assets with UOB – this can include deposits, unit trusts, bonds, and structured products.

Once onboarded, you’ll be assigned a dedicated Senior Client Advisor supported by a team of specialists in areas like investment advisory, insurance, mortgage financing and legacy planning. It’s not just about managing your money – it’s about managing your entire financial lifestyle. You also gain access to exclusive Privilege Banking Centres, lifestyle privileges, travel deals and curated events.

In short, UOB Privilege Banking blends professional wealth management with personal convenience and luxury experiences – but only if you’re able to meet the entry threshold.

» MORE: Priority banking Singapore guide 

#1 Good balance between wealth, family and lifestyle advice

UOB positions its Privilege Banking as a holistic offering. Besides helping you grow your wealth, the bank extends its services to support your family goals – like children’s education planning and legacy building. They also offer access to lifestyle perks through curated experiences, wellness benefits, and partner promotions in areas like dining, travel and health.

What stands out is the alignment with Singaporeans’ family-oriented financial planning goals. This makes it attractive not just for the affluent individual but also for the family-oriented wealth builder looking for continuity and guidance.

#2 Fast-tracked service at Privilege Banking Centres islandwide

Whether you’re cashing a cheque or reviewing your portfolio, UOB’s Privilege Banking customers can skip the regular queues and head straight to dedicated service counters. With multiple Privilege Banking Centres located across Singapore – including Orchard, Raffles Place and Toa Payoh – you get faster, quieter service and direct access to your Relationship Manager.

This level of convenience matters when time is money. For busy professionals or retirees who value speed and discretion, this benefit alone can justify the switch.

#3 Extensive catalogue of perks and privileges

From global concierge services to preferential foreign exchange rates and priority travel bookings, UOB goes beyond traditional banking. Members can enjoy curated invites to financial seminars, exclusive wellness experiences, and benefits with travel and luxury lifestyle partners.

While some perks are seasonal, the catalogue generally includes lounge access, luxury dining partnerships and family-centred experiences. This aligns well with the expectations of clients who view lifestyle and investment as interconnected aspects of their financial journey.

» MORE: 3 signs it’s time to give priority banking a try

Best suited for:

1. Established professionals with surplus funds – If you’re in your 40s or 50s and already building a sizeable portfolio, UOB Privilege Banking helps consolidate your finances and enhance returns through advice and structured products.

2. Business owners or entrepreneurs – With dedicated wealth advisors and flexible lending options, business owners can better manage personal and business cashflows.

3. Affluent families planning across generations – From trust planning to education funding, the services are designed to support long-term wealth transfer and family stability.

Not ideal for:

1. Young professionals or early savers – Unless you’ve had an early windfall, the S$350,000 asset requirement is likely out of reach.

2. Passive savers focused only on interest rates – If your goal is simply to park money for interest, other high-yield savings accounts may offer better value without requiring active investment.

Here’s how UOB Privilege Banking stacks up against other premier or high-interest accounts available in Singapore in 2025:

In summary, while several savings accounts offer higher interest rates, UOB Privilege Banking stands out for clients seeking personalised wealth management services and exclusive lifestyle benefits, provided they meet the higher AUM requirement.

Citigold

Citigold requires a lower AUM of S$250,000 and offers a higher maximum interest rate of up to 7.51% through various bonuses, including insurance purchases, investments, and spending. However, these rates are contingent upon meeting multiple criteria. UOB Privilege Banking, while requiring a higher AUM of S$350,000, provides a more holistic wealth management experience with dedicated advisors and exclusive lifestyle privileges.

DBS Treasures

Both UOB Privilege Banking and DBS Treasures require an AUM of S$350,000. DBS Treasures offers higher interest rates through the DBS Multiplier Account, which rewards customers for salary crediting and other banking activities. UOB Privilege Banking, on the other hand, emphasizes personalized wealth management services and exclusive lifestyle benefits, catering to clients seeking a comprehensive banking relationship.

HSBC Everyday Global (Premier)

HSBC's Premier account has a lower AUM requirement of S$200,000 and offers promotional interest rates of up to 4.25% on fresh funds for three months. While HSBC provides a strong global banking presence, UOB Privilege Banking focuses on personalized wealth advisory services and exclusive privileges, making it more suitable for clients seeking tailored financial solutions and lifestyle perks.

To qualify for UOB Privilege Banking, you must maintain a minimum of S$350,000 in assets under management (AUM) with UOB. This includes deposits, unit trusts, bonds, and other eligible investment products. There is no monthly account fee, but dropping below the AUM threshold may result in a downgrade or fewer benefits.

You can apply online via the UOB Privilege Banking website or request a callback from a Relationship Manager. Alternatively, you can visit any UOB Privilege Banking Centre in person. A consultation will be arranged to assess your eligibility and needs, after which you’ll be guided through the account setup process.

Be prepared with your NRIC (or passport if you’re a foreigner), proof of address, and documents showing your investible assets or income.

» MORE: How to open a bank account online in Singapore

Read reviews of the various priority banking accounts in Singapore and what each account has to offer to find the best product for your needs: 

• Read the Standard Chartered Priority Banking Review

• Read the UOB Lady's Savings Account Review

• Read the CIMB Preferred Banking Review  

• Read the OCBC Premier Banking Review

• Read the HSBC Everyday Global Account Review

• Read the Citigold Review