Citigold Review 2021: Citi Priority Banking Privileges and Benefits

Citigold Review (2021): An Abundance Of Wealth Solutions For The Well-Heeled

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Citigold Review 2021: Citi Priority Banking Privileges and Benefits

If you’re looking to grow your wealth at a faster pace, it’s hard to go wrong with Citigold. Here’s a full review of what you can expect when signing up for this investment-focused priority banking programme.

COVID-19 has brought wealth accumulation to the fore, helping people realise that investing regularly is key to achieving financial goals quicker. For the affluent among us, priority banking programmes represent a way to accelerate that process.

American bank Citibank even has two priority banking programmes for customers to choose from: Citigold and Citi Priority.

Citigold is geared towards high net worth individuals, requiring applicants to make a minimum deposit or investment of S$250,000. This is more than thrice the amount needed to qualify for Citi Priority, but the benefits you receive are proportionately higher.

This rings especially true if you’re looking for personalised wealth management services.

Find out all you need to know about Citigold in this review, from the financial advisory services offered to the various lifestyle perks that you’re granted.

Pros and cons of Citigold

Citigold is an investment-focused priority banking programme, with a bevy of services in place to accelerate its clients’ wealth accumulation plans. These include detailed financial advice, regular insights from the Citigold team, and multiple staff members who are on deck to assist you with your banking needs.

Pros

If you’re looking to grow your wealth at a faster pace, Citigold is the right priority banking programme for you. You have access to a dedicated Relationship Manager who’ll determine the ideal investment portfolio for you after discussing your current financial situation and goals.

Your Relationship Manager will ‘stress-test’ the portfolio by simulating market events such as the 2007-2008 financial crisis. This helps you to understand the risks involved and lets you make an informed decision before you invest.

You can even put your existing investment portfolio through this ‘stress-test’ to determine how you can shore up its weaknesses.

Additionally, an Investment Counsellor will work with him/her to create wealth plans and investment strategies to meet your goals quicker. Lastly, a Treasury Specialist will advise you on treasury products that will fit your investment strategy.

And if you’re a seasoned investor, you can go the DIY route and utilise the Citigold Total Wealth Advisor feature in Citibank Online or the Citibank app. You can track your investment portfolio’s progress and modify it to fit Citi’s Model Portfolios if it’s veering off-course.

The Citigold Diversification Index will also help you determine how concentrated your holdings are.

Cons

However, Citigold is not without its flaws. Because the priority banking programme is so investment-focused, there’s a dearth in lifestyle privileges offered.

Apart from access to the Citi Wealth Hub in Orchard Road to perform your banking activities in greater privacy and comfort, the other lifestyle privileges largely consist of automobile, dining, and shopping discounts.

These include 30% off at Wan Hao Chinese Restaurant, 40% off at Marriott Cafe, 8% off at Qualiven… You get the idea.

Although there are other privileges like exclusive hotel room rates and complimentary magazine subscriptions, Citigold doesn’t stack up against competing priority banking programmes offering perks that are much more luxurious.

The most glaring drawback here would be the lack of travel privileges such as airport lounge access and complimentary or discounted limousine transfer services.

Likewise for a lifestyle concierge that’ll help you out with restaurant reservations, hotel room bookings, and the like. You’ll need to look elsewhere if you require that service.

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Why should you choose Citigold?

#1 Ability to enhance your investment portfolio

Citigold’s host of wealth advisory services and tools ensure that you’ll be able to make better investment decisions. Even if you prefer to go at it alone, the Citigold Diversification Index and Total Wealth Advisor tools will aid you greatly.

In turn, your investment portfolio will be more well-diversified and ready to weather adverse market conditions.

However, the best tool that Citigold offers might just be the Portfolio Risk Evaluator. It allows your Relationship Manager to conduct the aforementioned ‘stress-test’ on a recommended portfolio or your existing assets.

This lets you quickly determine the best course of action and stay on track to achieve your financial goals.

#2 Retention of Citigold status worldwide

Citigold Private Client and Citigold Centre

This is a huge boon for individuals who’re constantly travelling, be it for business or pleasure. Citibank’s international footprint means that it can afford Citigold clients retention of their status at overseas branches.

To be exact, this means that you can transact quickly and with greater privacy in 340 Citigold Centres across the world.

Furthermore, you can keep tabs on all your local and foreign Citibank accounts via the Global View of Accounts feature. To complement that, you’re granted fee-free instant fund transfers between your Citibank accounts, subject to a daily limit of S$65,000.

Speaking of ‘fee-free’, cash withdrawals at Citibank ATMs worldwide come with no charges when you’re a Citigold client.

#3 Holistic wealth advisory services

Citigold might be an investment-focused priority banking programme, but your Relationship Manager is supported by more individuals than a Treasury Specialist and Investment Counsellor.

A Mortgage Specialist helps you obtain financing to purchase property, whether locally or overseas. He/she can also determine the best interest rate package for your needs when you apply for the Citibank Home Saver loan.

Finally, an Insurance Specialist determines your insurance needs based on your existing coverage and recommends the appropriate policies for you. However, do note that Citibank’s insurance policies are underwritten by AIA.

If you’re an existing AIA customer, you might want to speak with your insurance agent to compare the products offered.

#4 Preferential rates and services

Citigold clients gain access to preferential rates and services, such as the aforementioned Citi Home Saver property loan. As a Citigold client, you can utilise the interest adjustment feature to save on your monthly payments.

Refinancing your home loan is easy too, because you’re allowed to switch freely between the various interest rate packages.

Then there’s the Citi Wealth First account. This high-yield savings account is integrated closely with the Citigold priority banking programme, letting you earn up to 2.8% p.a. on an account balance of up to S$100,000.

However, each bonus interest category requires a fairly large sum to be saved, spent, invested, or borrowed.

For example, the ‘investment’ bonus interest category requires you to make an investment of at least S$50,000 in a calendar month. Therefore, it’s clear that the Citi Wealth First account is aimed at Citigold clients and rewards them for actions they would perform anyway.

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SingSaver Exclusive Offer: Get rewarded with an Samsung Galaxy Tab S7 FE 5G (worth S$898) or an Apple iPad Air (worth S$879) when you successfully apply for a Citigold account and pump in a min. of S$250,000 within 90 days of account opening. You’ll also enjoy exclusive privileges, from personalised wealth advisories to a dedicated Relationship Manager – all to close the gap to your financial milestones. 

This is applicable for all new to bank users that do not have an existing Citigold or Citibank current/savings account. If you own a Citibank credit card or personal loan, you will still be eligible.  Promotion is valid till 30 September 2021. T&Cs apply.


Who is Citigold best suited for?

Citigold is best suited for high net worth individuals who require an investment-focused priority banking programme. With a dedicated Relationship Manager and an arsenal of exclusive wealth management tools available for Citigold clients, it’ll be easy to spot the gaps in your investment portfolio and plug them.

If you’re travelling frequently, Citigold is suitable for you as well. Being able to retain your status at Citibank branches overseas is a huge advantage, especially if you don’t spend a lot of time in Singapore in the first place.

Finally, potential Citigold clients also wouldn’t mind that the priority banking programme has a lack of lifestyle benefits.

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Fees and charges

Although Citigold exempts you from several fees and charges that personal banking customers are subject to, there are several that you need to watch out for:

  • S$15 account service fee if your Total Relationship Balance drops below S$15,000 per month. Total Relationship Balance refers to the sum of your account balances, value of your investments, and outstanding amounts payable on your secured loan accounts.
  • S$20 per transaction when you’re transferring money to non-Citibank accounts overseas via online Telegraphic Transfer
  • S$10 per transaction for local fund transfers via Citibank branches or CitiPhone
  • S$5 per transaction for local fund transfers via MAS Electronic Payment System (MEPS)

However, do take note that Citibank can also remove your Citigold status if your Total Relationship Balance falls below S$15,000 per month. Remember, the qualification requirement for Citigold is much higher at S$250,000.

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SingSaver Exclusive Offer: Get rewarded with an Samsung Galaxy Tab S7 FE 5G (worth S$898) or an Apple iPad Air (worth S$879) when you successfully apply for a Citigold account and pump in a min. of S$250,000 within 90 days of account opening. You’ll also enjoy exclusive privileges, from personalised wealth advisories to a dedicated Relationship Manager – all to close the gap to your financial milestones. 

This is applicable for all new to bank users that do not have an existing Citigold or Citibank current/savings account. If you own a Citibank credit card or personal loan, you will still be eligible.  Promotion is valid till 30 September 2021. T&Cs apply.


What’s the eligibility criteria for Citigold?

As mentioned above, you’ll need to make a minimum deposit and/or investment totalling at least S$250,000. Additionally, you’ll need to be at least 18 years old. And if you’re wondering, there’s no minimum income requirement.

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How do you apply?

Applying for Citigold is straightforward because there’s no need to register your interest and wait for an invitation from Citibank. Heck, you can speed up the application process by using SingPass MyInfo.

Alternatively, filling in the online application form manually takes approximately 12 minutes, according to Citibank.

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SingSaver Exclusive Offer: Get rewarded with an Samsung Galaxy Tab S7 FE 5G (worth S$898) or an Apple iPad Air (worth S$879) when you successfully apply for a Citigold account and pump in a min. of S$250,000 within 90 days of account opening. You’ll also enjoy exclusive privileges, from personalised wealth advisories to a dedicated Relationship Manager – all to close the gap to your financial milestones. 

This is applicable for all new to bank users that do not have an existing Citigold or Citibank current/savings account. If you own a Citibank credit card or personal loan, you will still be eligible.  Promotion is valid till 30 September 2021. T&Cs apply.


Read these next:
A Full Guide To Priority Banking In Singapore (2021)
Premium Credit Cards: Which Gives High Income Earners The Best Value?
5 Best Wealth Management Services In Singapore (2021)
Best Premium Credit Cards In Singapore (2021)
The Four Most Exclusive Credit Cards in Singapore


By Ebel Tang
A geek culture enthusiast who’s also a little too invested in the wide world of whisky and watches. And no, he was not named after the Swiss timepiece brand.